Advanced Blog Marketing Strategy To Grow and Scale Impact

Wednesday 15 November 2017 at 04:06 am

“How to Grow & Scale Your Business Blog“

An eBook to increasing the reach and marketing ROI of your blog.

Wouldn’t it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? If so, it’s time to take your business blogging to the next level.

In this 68-page eBook, you’ll learn how to implement an advanced blog marketing strategy to grow and scale the marketing impact of your blog. Specifically, they’ll teach you how to:

  • Rethink the role of your business blog in your overall marketing strategy
  • Get discovered by brand new blog visitors
  • Convert new visitors into dedicated blog readers and subscribers
  • Leverage your evangelists to attract new audiences of blog readers

As a result, you’ll be able to grow and scale your blog’s reach, making it a much more powerful marketing asset.

Receive Your Complimentary eBook NOW!

Create a Successful Employee Recognition Program

Wednesday 15 November 2017 at 04:04 am

The key to business success is through employees that display the right behaviors to drive results, which are amplified by recognition. Read this white paper to learn the seven keys to creating a successful employee recognition program.

Competitive organizations know that the key to business success is through engaged employees. These employees are aligned to the organization’s success because they receive regular recognition that amplifies the right behavior to drive results. By moving to an online recognition platform, companies can efficiently manage their employee recognition programs to drive success for their entire organization.

This white paper, Creating a Successful Online Rewards and Recognition Program, discusses the benefits of an online recognition and rewards program, summarizes the seven keys to creating an effective program so you can start today, and reveals what to avoid so you are set up for success from the start.

Read this white paper and you will learn how to create a successful employee recognition program, while cutting your current program costs and maximizing desired employee behaviors that drive results.

Top 10 Online Brand Protection Strategies

Wednesday 15 November 2017 at 04:03 am

Learn the top 10 most effective ways to safeguard your marketing investments, revenues, and most importantly, customer trust.

Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue hijacking brands for their own profit in 2013. Left unchecked, brandjackers can siphon your web traffic, erode brand value, and dip into your bottom line.

Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online, including:

  • How to effectively–and efficiently–identify networks of rogue sites
  • How acting fast against brand infringers gives you an edge
  • How–and why–to lock down your business-critical domains
  • How to tackle brand abuse in social media channels–and, much more.

Don’t want to be shown the door? Things to do to save the job

Wednesday 15 November 2017 at 04:02 am

Recession has had a horrible effect on the world. Who knew that just a few changes in some numbers would end up altering the very fate of the corporate world while also destroying millions of lives around the globe?

But all is not lost yet. Some who were fortunate enough to hold on their jobs should realize that they are not out of the woods yet. In such a competitive world, all the good employees are being fired left and right. This means that ANY employee can lose ANY job at ANY time.

The bright side is, this situation can be avoided by keeping this list in mind:

1) Increase the applied skill-set and make yourself better

This isn’t a compulsion but it will certainly help a lot. Finding it tough to deal with a particular part of the workload? Increase your skills. Strengthen your basics. Show that even in such tough times, you can be a better employee. Keep presenting new ideas. Show the company heads your positive side. Remember, it is better to work a little harder than not work at all.

2) Take greater responsibilities

If you are one of the few employees who has successfully been able to keep his or her job this shows that the company has some faith left in you. Use this as an advantage. Work harder. Take increased amounts of workload. Work overtime. Volunteer yourself for leadership opportunities in team projects. Instill new thinking. Show the company that there is still a lot of hope and optimism in the field.

3) Open yourselves to suggestions

Considering that the number of employees is reducing, many heads will start new strategic and analytical approaches. So all those left will be briefed not only on the new systems but also asked to improve in a few areas. Instead of taking this as any sort of error on your part, take this as an incentive. If you have been asked to brush up on the basics, do it. Involve yourselves more in the current scenario. Study these new approaches and adapt yourself to it. Get better at the job. That’s the only way of saving it.

4) Be alert and vigilant

People can be the employees of the year in companies; they still end up getting fired. There is no guarantee to any job for a lengthy period of time no matter how good employees are at it. This should be kept in mind as well. Keep reading the newspapers regularly. Register yourself on networking sites in your own job areas. Explore the websites of popular companies like Tata Communications careers and check for prospective openings. Make sure to keep in touch with employees of other companies to know if there is a better job opening. Just because times are hard, it doesn’t mean growth has to stop.

These four information pieces are the perfect Bible for every employee. Following this means not only securing a job; it means keeping oneself well-prepared for anything.

Key Website Security Facts to Know for Small Business

Wednesday 08 November 2017 at 12:05 am

Website attacks are usually powered by spider-like automation technology that crawls the web looking for website vulnerabilities.

When a vulnerability is found, it is exploited. The top two hacks that account for most website attacks are Cross-Site Scripting (XSS) and SQL Injection (SQLi).

Three main factors are causing many SMBs to seek outside help to secure their websites:

  • The proliferation and increasing sophistication of hacking technology
  • The risk of substantial financial loss, a crippled business and a damaged reputation
  • The lack of IT staff, staff expertise, or both

Website security software and services can vary widely in their effectiveness. That said, this white paper will show you the five factors to keep in mind as you sift through the many vendors you can choose from.

Offered Free by: SiteLock – Receive Your Complimentary White Paper NOW!

NOTE: If you want to check your site for malware, one of the best web-based and free malware scan checks we know of is Sucuri SiteCheck. All you need to do is enter your URL and the Sucuri SiteCheck scanner will check your site for malware, blacklisting status, and out-of-date software. It’s free!