While many may dismiss Twitter as a passing fad or a communication channel used primarily by adolescents (akin to the early stages of SMS or text messages), Twitter is in fact a broad, proven communication medium that has been embraced by a range of users. While teenagers and celebrities have flocked to Twitter, so have renowned corporations from JetBlue and Starbucks to Intel and Boeing.
Businesses have already begun to devote the time and resources to supporting their social media efforts, including Twitter, and for good reason as highlighted in this white paper.
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